Having your website properly ranked for primary keywords is not a simple achievement these days, due to the significant competition, even for keywords with moderate competition. In order to get a chance to be better, you should make sure that you improve the quality of your website and the effectiveness of your SEO campaign. However,. Many people don’t have enough budgets to achieve that. Also, if you have some money for SEO campaign, you may wonder whether it will be money well spent. In reality, you should be able to perform SEO campaign with lower budget and achieve many things. One affordable way to get backlinks for your website is to create content for article directories. You will be to create multiple articles for these directories and get backlinks from relevant webpages.
Wikipedia could also help you improve your SEO performance, but it is only reserved for websites that already have reputation in the industry. One way to do this is to look for a piece of information that is not available in Wikipedia and make a post about that. However, if your webpage is new and still doesn’t have any credibility, there’s a good chance that your link Wikipedia will be removed. One important to consider is that link in Wikipedia has no-follow tag which makes the usefulness of it is somewhat questionable. However, being able to make a presence in Wikipedia as a reputable source of information will make you one step closer in becoming an authority figure in the industry. This is important if you want to become better renowned in the industry.
Onpage optimization is another free or affordable way of ensuring that your website is ready for your SEO campaign. There are many good ways of doing this, such as ensuring that important keywords are included in the title, headings and footer. Having quality content is also a very essential onpage optimization that you should have and it determines whether people will really enjoy visiting your website and using your content. You should check the content of the competing website and find out whether you can be better than them. Also, you should have a few press releases for your website and this is an official confirmation about the presence of your website. They offer a description of your website and what it can provide to the audience in specific target market.
Social media has become a major part of the Internet and it will continue to become so, because it connects people in a close way, allowing them to easily share information and provide many different things to one another. So, you should integrate your website with social media by having official accounts for your website in popular platforms such as Facebook, Twitter and Instagram. If you are capable of making good videos, you may also release videos regularly in YouTube and Dailymotion. You can post your latest content in these social media, so people will come and you get additional traffic. It is quite easy to find targeted audience, especially if you also have strong social media groups.