Digital marketing took traditional marketing by storm by completely changing the playing field. Its cost-effectiveness, ability to reach a targeted audience and high returns on investment undermined traditional marketing.
Today, digital marketing is at the heart of any marketing campaign. Also, it is more complicated than it was a few years ago. However, thanks to numerous tools in the market, digital marketers don’t have to go berserk dealing with a lot of platforms and a massive pile of data at once.
If you are new to the digital marketing field, here are top 10 tools that you can leverage to increase the efficiency of your digital marketing efforts:
HootSuite is a one-stop solution for your social media management. Through HootSuite, you can easily upload and schedule all messages at once and manage them on the go.
It is also one of the best content creation tools through which you can find new content in case you are out of ideas. You can search content by a keyword or a hashtag and add to your library.
HootSuite also shows you what works and what doesn’t through its analytics reports. Moreover, you can keep a tab of what people are saying about your brand through HootSuite’s monitoring feature.
HootSuite offers multiple pricing plans, and in case you are a single user you can use it for free and manage three profiles.
Google Analytics allows you to track your customer on any platform whether a mobile app or a website. All you need to do is provide a tracking code, and this tool will follow your buyer journey.
Google Analytics creates many reports that show where your customers come from, what devices they use, and what are their interests.
The tool shows how your customers interact with your website. It shows your website’s bounce rate and exit rate. Plus, if you are an e-commerce website, then it will also show each page’s value by calculating the revenue it earns.
Email marketing is an efficient way to reach out to your customers. MailChimp is the perfect tool for email marketing automation; from small businesses to large online retailers, Mailchimp helps a lot of companies to build and grow their brand.
The best part is that MailChimp integrates with all of the significant e-commerce providers so you can send personalized emails to all your buyers.
MailChimp also has a campaign builder, so you don’t need to worry about designing your emails. This tool also generates detailed reports that help you to improve your next campaigns.
Hotjar allows you to see how your customers interact with your mobile app and website through heatmaps, which is a visual representation of their clicks and scrolls. You can also record and watch the videos later.
An interesting feature is the conversion funnel that shows what step your customers leave your website. Its form analysis feature allows you to see how your customers react to the feedback forms on the website, so you can improve them accordingly. Make feedback forms and surveys and interact with your customers to gauge their needs.
Mention makes it easier to monitor social media in real time. You can track any keyword related to your or competitor’s brand to see how it is performing. Also, you can select your main competitors and compare their performance on different metrics such as share of voice and online sentiment.
Mention also allows you to find powerful influencers on various platforms that you can approach and use for your campaigns. Like other tools, Mention also gives customized reports with insights that you can use to improve your future campaigns. These reports are automated so you can easily share them with your team.
BuzzSumo is another useful tool for content marketing. Through BuzzSumo’s advanced social engines you can see what content resonates with your audience. The platform lets you search data for up to 12 months.
Apart from that, you can also view all the backlinks that are pointing towards a domain or page. You can also find influencers and monitor what type of content they share. You can also set alerts when your keywords are mentioned or when your competitors post some breakthrough articles.
Optimizely eliminates all the guesswork in your digital marketing by allowing you to optimize each page of your website through testing and experimentation. You can conduct A/B testing at any stage of the customer experience and drive your engagement levels. Tailor experiences for your customers based on their preferences.
Optimizely allows you to collect demographic information and browsing behavior that you can use to get a complete picture of your audience. Today, being personal is not an option; in fact, your customers expect you to serve them a personalized experience.
All marketing is useless if you don’t manage to convert it into sales and this is where SalesMate comes into play. This tool allows CRM pipeline management through which you can see your entire sales process and focus on the most profitable deals at the right time.
The software monitors pipeline as the whole and gives visual triggers so that you don’t miss any opportunity. Its forecasting feature uses statistical analysis to provide you with insights about your future sales. It identifies all bottlenecks in the process so you can increase your efficiency.
SEO is an important part of digital marketing, and Moz is one of the best tools to manage SEO. Moz Pro searches your website for any issues that might be hindering your site from getting high-quality traffic. It also explains each problem and its impact on your website’s quality.
Through Moz keyword explorer, you can discover the most effective keywords that are relevant to your brand. Also, you can analyze and compare your link profile with your competitors. Moz will give you an insight into your website’s ranking and authority so you can minimize spammy links and increase useful ones.
Through Ahrefs, you can keep an eye on your competitor’s moves. Ahrefs has data for 240 million keywords in the US alone, and every day it crawls around 6 billion web pages.
Hence, it allows you to search what keywords your competitors are using and how much traffic they bring. Also, through its content explorer, you can search for the most popular content according to social shares, organic traffic and referring domains.
In the digital age, you need to focus on the customer rather than your product. To successfully attract customers to your business you need a robust inbound marketing strategy that aligns the needs of your customer with the content you publish.